![]() ![]() ![]() The Red Label has been built around the stainless steel receiver which has been slightly modified from Bill Ruger's original design. The Red Label was most popular in the clay pigeon shooting market. A redesigned stock, new barrel lengths and other modifications were added to the Red Label to make it appear to a wider market. In 2013, however, with new manufacturing techniques and materials available, Ruger reintroduced the Red Label. Yet, after 32 years of production, Ruger took the decision to end production in 2010. The highlight of the Red Label's production came in 1992, where it was recognised with an award from the Shooting Industry Academy of Excellence. The Red Label proved popular in its original 20 gauge format, leading to Ruger beginning production of a 12 gauge five years later. ![]() In the 1970s, with Ruger dominating various markets in the firearm industry, the founder, William Ruger, decided that the world needed an over/under shotgun designed and built in America The result was the Red Label, which went on sale in 1978, fulfilling the role which Ruger intended. ![]()
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